Overview

Joint Jelly is an Ice Cream outlet. The project was to create a custom lettering that feels consistent with the upscale feel and also retains some fun character to represent the ice cream.

The Icon

I also went ahead to design a secondary mark based on the original script which can be used on social media and other places. The two "J's" of the name made a "joint" which worked really well to represent the original logo as well as the name.